Creative Director
and
Social and Digital Marketing *Expert
* but always learning
Hello! My name is Anika. I'm an Emmy-nominated and multiple award-winning social marketing creative director with over 13 years developing content, video, leading digital and brand strategy and growing social and digital audiences. I've worked across multiple mediums, including TV, film, podcasts, radio, newsletters and
e-commerce.
I have a passion for using data to draw actionable insights on creative, consumer behavior and earned media. In addition, I love helping brands grow beyond what they believe is possible and serving audiences (old and new) with the content they deserve.
Branding
MARKETING
STRATEGY
CAMPAIGN
BUILDING
DATA
ANALYSIS
The brand is the foundation of everything you do. It's important to apply it with purpose and discipline across platforms. When you deviate from brand, you don't give new users a reason to choose you and you're not serving your current audience.
I've found the most successful strategies require taking a step back to thoughtfully consider the resources available to you, what your goals are and knowing how you'll optimize your campaigns as they go. It's never about a one-size fits all method.
For me, it always starts with a simple question: What is the goal of a campaign? Is it awareness, referrals, brand recognition, conversation? Is it a combination?
Know your brand as well as your audience does. My approach to data is to see beyond vanity metrics and to look at numbers honestly and skeptically, allowing me to best optimize campaigns and creative.
COPY
WRITING
I believe social copy is just as important as creative.
COMMUNITY MANAGEMENT
CREATIVE
STRATEGY
CONSULTING
Social shouldn't be a one
way street, but an opportunity for brands to communicate and connect to audiences.
Ideate ✓
Produce ✓
Optimize thoughfully ✓
I love working across teams inside and outside the company to help their projects succeed across social and digital.